Nozzle Insights

The latest news and industry insights for all things Amazon advertising, both for agencies and sellers. Keep in the loop for Amazon search and display stories, as Nozzle helps brands leverage success in the e-commerce world.

Introducing the NEW Nozzle Analytics for Amazon Sellers

    Introducing Nozzle Analytics 2.0! 

    Since we launched our self-serve Amazon analytics tool last year, we at Nozzle HQ have been listening to your feedback, and working hard behind the scenes to bring you even more meaningful data and reports.

    We're always striving to make it easier for Amazon sellers to get a deeper understanding of their customer behavior, and uncover even more insights that can be used to build a winning brand in an ever-competitive marketplace.

    In this article, we'll explore what's new, and why we're so excited to share this update with you!

     

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    Customer retention chart: Nozzle 

    Customer Retention:

    Customer retention is one of the most important metrics for any business but is often overlooked by Amazon sellers. A customer who buys from you twice (or more!) is worth a lot more than a customer who buys from you just once.

    The problem is that most Amazon sellers don't know which customers are leaving and why, so they can't do anything about it.

    Our Customer Retention Report tells you exactly this, so you can increase sales, boost profits and build an army of loyal customers.

    🤓 Read more: Why increasing your Customer Retention Rate Matters 

    Why you need a Customer Retention Strategy for Selling on Amazon

     

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    Purchase Analytics:

    The true power of Purchase Analysis is in understanding the complete customer journey.

    By tracking what products your customers buy after their initial purchase you can now answer questions about whether they upgrade from one product to a higher-value one, or which products act as 'gateway' products for other items that you sell.

    By understanding the purchase journey, you can increase average order value and boost customer retention.purchase_intervals

    Purchase Intervals

    How do you know when to remarket to your customers?

    The answer is simple: when they’re ready.

    That’s why we built the Purchase Intervals dashboard. This powerful tool gives you the ability to track how long it takes for customers to make another purchase after their first purchase. And with that information in hand, you can optimize your ad campaigns to ensure you’re spending in the right time frame.

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    And this is just the icing on the cake! Don't forget that Nozzle already shows you:

    When it comes to Amazon sellers, customer data is critical.

    Armed with that data, you take more control of your marketing efforts and how you present your products to buyers. The challenge can be making sense of that data in a way that benefits you, the seller. With all of these incredible new analytics reports, we're giving you the insights you need to truly grow your brand and succeed as a seller on Amazon.

    Get your free 14 day trial of Nozzle Analytics for Amazon sellers today!

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