Nozzle Insights

The latest news and industry insights for all things Amazon advertising, both for agencies and sellers. Keep in the loop for Amazon search and display stories, as Nozzle helps brands leverage success in the e-commerce world.

Amazon sales metrics you NEED to be tracking (infographic)

    If you're an Amazon seller, it's important to track your sales metrics so you can evaluate your progress and make necessary adjustments. This infographic provides a breakdown of the most important Amazon sales metrics, so you can make sure you're tracking the data that matters most to your business. So what are you waiting for? Start tracking these metrics today with Nozzle!

    Nozzle analytics infographic

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    So, there you have it! The essential metrics to track in order to stay ahead of the competition on Amazon. While this list is not exhaustive, it should give you a good starting point for understanding how your business is performing on Amazon. And if you want more detailed information about any of these metrics (or other data points related to your Amazon sales), be sure to check out Nozzle analytics. Our powerful software provides sellers with all the data they need to make informed decisions about their business and beat the competition. What metric are you going to start tracking today?


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    Find it hard to read this image? No problem - here's what it says:

    Customer Lifetime Value 

    Essentially, this is your profit per customer. By tracking the revenue generated by each customer over time, you gain valuable insights into future sales opportunities and growth potential.

    Breakeven ACoS

    The amount you can afford to spend on advertising and still expect to make a profit. When combined with CLV this can be one of your most powerful metrics.

    Repeat Purchase Rate

    Understand purchasing habits over time by exploring which customers purchase more than once, and how much time between purchases

    Click-through rate

    A useful metric to see which products are most popular by the number of people that view and then click on them.

    Customer acquisition cost

    Understand exactly how much it costs you to attract new customers. The investment you make in your marketing strategy should be a balance between what it costs to attract new customers and how much revenue they bring.