Nozzle Insights

The latest news and industry insights for all things Amazon advertising, both for agencies and sellers. Keep in the loop for Amazon search and display stories, as Nozzle helps brands leverage success in the e-commerce world.

Nozzle Insights

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    7 Steps to Finding the Right Amazon Seller Analytics Tool

    By Rael Cline on June 27, 2022

    The Ultimate Seller Guide to Amazon Advertising

    By Rael Cline on June 23, 2022

    Amazon Analytics: The Ultimate Guide for Amazon Sellers

    By Laura North on June 22, 2022

    How to Master LTV on Amazon

    By Rael Cline on June 10, 2022

    Why We’re So Keen on Cohort Analysis at Nozzle

    By Rael Cline on May 24, 2022

    Is It Possible to Understand Your Amazon Customers?

    By Rael Cline on May 24, 2022

    Introducing the NEW Nozzle Analytics for Amazon Sellers

    By Laura North on May 23, 2022

    What Makes a Good Amazon PPC Management Service?

    By Mauro Castellana on May 12, 2022

    Why Increasing the Customer Retention Rate Matters for Amazon Sellers

    By Rael Cline on May 11, 2022

    6 critical Amazon metrics for Sellers

    By Rael Cline on April 26, 2022

    How Much Should You Be Spending on Amazon PPC Advertising?

    By Sarah Riches on April 25, 2022

    How Amazon Analytics Tools Are Transforming Seller Strategies

    By Rael Cline on April 21, 2022

    4-Step Plan For Writing Benefit-Driven Amazon Listing Copy

    By Ben Donovan from Brand Builder University on April 7, 2022

    5 Tips to Compete with Local Brands on Amazon Europe

    By Margin Business Team on April 5, 2022

    7 Reasons You Need A Customer Retention Strategy for Amazon Selling

    By Laura North on April 1, 2022

    6 essential types of Amazon Seller tools

    By Victor Malachard on March 24, 2022

    A Quick Guide to Profitable Amazon Keyword Research

    By Areeba Khan from Trellis on March 22, 2022

    What Even Are Reporting Metrics for Amazon Sellers?

    By Laura North on March 18, 2022

    Have You Seen Our New Video? Watch This Before You Give Up On Your Amazon Business

    By Laura North on March 15, 2022

    Podcast: Optimizing Amazon Seller Data Beyond the Norm (with Danny McMillan)

    By Laura North on March 14, 2022

    Keep Your Amazon Customers Loyal: The Power of Cohort Analysis

    By Laura North on March 9, 2022

    Amazon sales metrics you NEED to be tracking (infographic)

    By Laura North on February 25, 2022

    How to Improve Your Amazon Customer Analytics in 2022

    By Daniel Durling on February 25, 2022

    My Amazon conversion rate sucks. What should I do?

    By Laura North on February 24, 2022

    Are Free Amazon Analytics Tools Good Enough for Sellers?

    By Rael Cline on February 15, 2022

    Your burning questions about selling on Amazon: answered

    By Laura North on February 15, 2022

    The *other* PPC: Using Profit Per Customer to Increase Your Amazon Profits

    By Laura North on February 11, 2022

    Introducing Nozzle’s Self-Service Amazon Analytics Tool

    By Rael Cline on February 7, 2022

    Podcast | The eCom Ops Podcast - How to grow your eCommerce business

    By Sarah Riches on February 1, 2022

    Introducing: Nozzle adVantage

    By Daniel Durling on January 24, 2022

    Winners of the 2021 Amazon Ad Partner Innovation Award

    By Laura North on January 19, 2022

    Break-Even RoAS Calculator Guide [Updated for 2022]

    By Mauro Castellana on January 13, 2022

    4 Types of Amazon Analytics Tools and Are They Worth It?

    By Rael Cline on January 7, 2022

    Amazon PPC Audit Checklist

    By Mauro Castellana on December 23, 2021

    We're finalists for the Innovation award! - Amazon Ads Partner Awards

    By Laura North on December 21, 2021

    Mastering Customer Lifetime Value on Amazon [Updated for 2022]

    By Victor Malachard on December 14, 2021

    How Much Does Amazon DSP Cost? Is it Worth It?

    By Victor Malachard on December 9, 2021

    Podcast | Amazon Sellers Society - Tips to Increase Your Amazon Sales

    By Laura North on December 8, 2021

    Best Amazon Seller Analytics Software Tools in 2022

    By Victor Malachard on December 2, 2021

    How to Use Amazon Customer Analytics to Drive Growth

    By Rael Cline on November 26, 2021

    Black Friday: What's the big deal?

    By Laura North on November 23, 2021

    A Comprehensive Guide to Amazon DSP Specs

    By Rael Cline on November 19, 2021

    Amazon DSP Help: 15 FAQs About Amazon Demand Side Platform

    By Rael Cline on November 4, 2021

    How to Master Amazon Marketing in 2022

    By Dena Melusova on November 2, 2021

    How to Optimize PPC Campaigns on Amazon

    By Dena Melusova on October 21, 2021

    How to Use the New Amazon Impression Share Report

    By Rael Cline on October 11, 2021

    Amazon Seller Analytics Best Practices in 2021

    By Rael Cline on September 23, 2021

    How can I use CLV to grow my Amazon business?

    By Rael Cline on September 16, 2021

    An Introduction To CLV And CAC On Amazon

    By Rael Cline on September 10, 2021

    Amazon PPC Management Services: Pros and Cons

    By Dena Melusova on September 3, 2021

    How To Improve PPC Performance on Amazon

    By Mauro Castellana on August 27, 2021

    How does Nozzle Calculate CLV?

    By Rael Cline on August 18, 2021

    Amazon Posts 101

    By Rael Cline on August 9, 2021

    How to Build a Brand in a Noisy Growth Market

    By Rael Cline on July 28, 2021

    A Glossary of Amazon Abbreviations, Metrics and Terminology

    By Rael Cline on July 23, 2021

    How to Set a Target ACoS on Amazon

    By Dena Melusova on July 15, 2021

    Amazon PPC RoAS Audit Best Practices

    By Mauro Castellana on July 9, 2021

    Do not fear the Amazon Sesh-ocalypse!

    By Rael Cline on July 1, 2021

    What Amazon FBA Aggregators Mean for Independent Sellers.

    By Victor Malachard on June 23, 2021

    Amazon Prime Day: Is it worth it for Sellers?

    By Rael Cline on June 17, 2021

    5 Tips for Amazon FBA Aggregators in 2021

    By Rael Cline on June 11, 2021

    Turning Break-Even ACoS into a Competitive Advantage in 2021

    By Dena Melusova on June 2, 2021

    3 Ways to Increase Amazon Customer Lifetime Value

    By Rael Cline on May 26, 2021

    How To Expand Your Brand

    By Victor Malachard on May 12, 2021

    How to Conduct an Amazon PPC Audit

    By Mauro Castellana on May 5, 2021

    Amazon TACoS: A Total ACoS Strategy Guide

    By Dena Melusova on March 24, 2021

    What We Learned at Sellercon 2021

    By Victor Malachard on March 17, 2021

    How to Use Amazon PPC to Drive Organic Results

    By Mauro Castellana on March 10, 2021

    How to Grow Market Presence with Amazon PPC

    By Dena Melusova on March 3, 2021

    How to Use Amazon PPC to Increase Profit Margin

    By Mauro Castellana on February 24, 2021

    How To Become an Amazon Ready Business in 2021

    By Victor Malachard on February 10, 2021

    6 Components of a Business Plan to Start Selling on Amazon

    By Rael Cline on January 21, 2021

    5 Pillars to a Complete Amazon PPC Strategy

    By Dena Melusova on January 14, 2021

    Effective Amazon Pricing Strategies for Sellers

    By Rael Cline on January 7, 2021

    Amazon DSP: How The Platform Will Change in 2022

    By Rael Cline on December 30, 2020

    The Rise of the Amazon FBA Aggregators

    By Victor Malachard on December 22, 2020

    Amazon DSP Video Ads: How Why Where When

    By Rael Cline on December 16, 2020

    Amazon DSP Targeting Options Explained

    By Victor Malachard on December 10, 2020

    Level up your Amazon business in 2022

    By Rael Cline on December 9, 2020

    4 Things Nozzle Has To Offer

    By Victor Malachard on November 26, 2020

    Announcement: Our latest fundraise round

    By Victor Malachard on November 25, 2020

    4 Ways Brexit Will Affect Sellers on Amazon

    By Victor Malachard on November 18, 2020

    RoAS vs ACoS: Does Amazon’s embrace of RoAS make ACoS obsolete?

    By Dena Melusova on November 12, 2020

    How to Optimize Your Amazon Search Terms Backend?

    By Ihor Dubovetskyi from Profit Whales on November 6, 2020

    How To Get Ready For Amazon UK After Brexit

    By Rael Cline on November 4, 2020

    6 key Amazon metrics to help your skincare brand shine

    By Daniel Durling on November 3, 2020

    7 key Amazon metrics to give your tea brand a stir

    By Daniel Durling on November 3, 2020

    Can CLV calculation ever be accurate?

    By Rael Cline on October 22, 2020

    Black Friday Search Trends: Getting Ready For Q4 2020

    By Rael Cline on October 8, 2020

    What is Amazon DSP? How to get started and advanced strategies

    By Victor Malachard on October 1, 2020

    Campaign Structure on Amazon Advertising

    By Mauro Castellana on September 25, 2020

    Goal Setting with Amazon Advertising

    By Dena Melusova on September 25, 2020

    Dayparting on Amazon Advertising

    By Mauro Castellana on September 25, 2020

    Amazon PPC Reporting: 5 Critical Metrics

    By Dena Melusova on September 24, 2020

    7 key Amazon metrics to give your coffee brand a boost

    By Daniel Durling on September 16, 2020

    4 Amazon Sponsored Brand Ads Strategy Tips

    By Mauro Castellana on September 16, 2020

    How to master Amazon Sponsored Product ads

    By Dena Melusova on September 9, 2020

    Prime Day Search Trends Update

    By Rael Cline on September 3, 2020

    6 Amazon PPC reports: and why you should be using them

    By Mauro Castellana on August 27, 2020

    How to get ready for Prime Day 2021

    By Rael Cline on August 19, 2020

    How to calculate break-even ACoS: And why CLV should change your perspective

    By Dena Melusova on August 12, 2020

    Amazon Search Trends — July Update

    By Rael Cline on August 6, 2020

    7 steps to picking the right Amazon analytics tool

    By Rael Cline on July 28, 2020

    Amazon’s war on fakes — an opportunity for respectable Sellers?

    By Rael Cline on July 15, 2020

    Amazon Search Trends (June Update) — International Comparisons

    By Rael Cline on July 6, 2020

    6 winning Amazon customer metrics

    By Daniel Durling on July 1, 2020

    Reverse ASIN searches: 3 things you may not have thought about

    By Mauro Castellana on July 1, 2020

    6 Steps to Master Negative Keywords on Amazon

    By Dena Melusova on June 24, 2020

    4 things you likely didn’t know about Amazon Brand Analytics

    By Rael Cline on June 17, 2020

    Do you actually understand your competition on Amazon?

    By Mauro Castellana on June 10, 2020

    How to use Amazon Brand Analytics in 2021

    By Rael Cline on June 3, 2020

    Amazon search behavior before and after lockdown ‘easing’

    By Rael Cline on May 28, 2020

    5 tips to improve your Amazon ROAS

    By Dena Melusova on May 20, 2020

    How does Amazon Brand Registry work? And is it worthwhile for Sellers?

    By Victor Malachard on May 14, 2020

    How COVID-19 has impacted buying patterns on Amazon: Update April 2020

    By Mauro Castellana on May 11, 2020

    The top 5 things Amazon Sellers need to be thinking about right now

    By Dena Melusova on May 7, 2020

    FBA vs FBM: what's the right choice in 2021?

    By Rael Cline on April 30, 2020

    How social distancing has impacted Amazon buying patterns

    By Victor Malachard on April 28, 2020

    Does COVID-19 change Amazon PPC?

    By Mauro Castellana on April 22, 2020

    How to improve your Amazon customer analytics in 2021

    By Dena Melusova on April 17, 2020

    Important Announcement: Nozzle concludes MediaGamma Asset sale to Beeswax

    By Victor Malachard on April 15, 2020

    6 steps to improve your Amazon sales rank in 2021

    By Rael Cline on April 15, 2020

    Should you run always-on campaigns on Amazon?

    By Mauro Castellana on April 7, 2020

    6 Amazon Seller trends to watch in 2021

    By Rael Cline on April 2, 2020

    Amazon MWS crash course

    By Victor Malachard on March 30, 2020

    Advanced Amazon advertising strategies for 2022: 5 steps

    By Dena Melusova on March 24, 2020

    Introducing Nozzle's Amazon PPC Audit Tool

    By Mauro Castellana on March 20, 2020

    Amazon’s shifting strategy towards data

    By Victor Malachard on March 19, 2020

    Branded vs generic searches on Amazon

    By Victor Malachard on March 11, 2020

    How to reduce ACoS on Amazon in 2021

    By Dena Melusova on March 5, 2020

    Should brands trust Amazon?

    By Victor Malachard on March 3, 2020

    Best Amazon Seller Tools for ad campaigns in 2021

    By Mauro Castellana on February 25, 2020

    How to increase sales velocity on Amazon — 4 tips

    By Rael Cline on February 20, 2020

    6 ways to get more clicks on your Sponsored Display ads on Amazon

    By Victor Malachard on February 18, 2020

    Create an Amazon multi-product PPC strategy in 4 steps

    By Dena Melusova on February 11, 2020

    Prioritizing products within your Amazon PPC campaign

    By Mauro Castellana on February 6, 2020

    Amazon attribution explained for ad sales

    By Rael Cline on February 4, 2020

    5 steps to mastering PPC advertising on Amazon

    By Dena Melusova on January 28, 2020

    New Amazon Sponsored Display Ads: 2021 update

    By Rael Cline on January 21, 2020

    5 Steps to unlock your Amazon customer data in 2022

    By Daniel Durling on January 16, 2020

    Amazonification and the future of customer data

    By Daniel Durling on January 14, 2020

    4 reasons you need to improve your Amazon advertising strategy

    By Daniel Durling on January 9, 2020

    Amazon Product Bundling Strategy Ready for 2021

    By Rael Cline on January 7, 2020

    Conquering the Amazon Buy Box in 2021

    By Victor Malachard on December 31, 2019

    Looming data scandals in big tech: Is Amazon the next Facebook?

    By Rael Cline on December 26, 2019

    Amazon marketing strategy tips for 2022

    By Victor Malachard on December 24, 2019

    What is Search Term Optimization?

    By Rael Cline on December 17, 2019

    What’s a good RoAS on Amazon?

    By Dena Melusova on December 3, 2019

    How to audit your Amazon PPC campaign

    By Mauro Castellana on November 28, 2019

    5 things you need to know about the Amazon antitrust probe

    By Victor Malachard on November 26, 2019

    Best Amazon PPC strategies for the holiday season

    By Dena Melusova on November 19, 2019

    An Amazon ACoS strategy guide for 2022

    By Mauro Castellana on November 12, 2019