Nozzle Insights

The latest news and industry insights for all things Amazon advertising, both for agencies and sellers. Keep in the loop for Amazon search and display stories, as Nozzle helps brands leverage success in the e-commerce world.

Nozzle Insights

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    How to Build a Brand in a Noisy Growth Market

    By Rael Cline on July 28, 2021

    A Glossary of Amazon Abbreviations, Metrics and Terminology

    By Rael Cline on July 23, 2021

    How to Set a Target ACoS on Amazon

    By Rael Cline on July 15, 2021

    Amazon PPC RoAS Audit Best Practices

    By Rael Cline on July 9, 2021

    Do not fear the Amazon Sesh-ocalypse!

    By Rael Cline on July 1, 2021

    What Amazon FBA Aggregators Mean for Independent Sellers.

    By Victor Malachard on June 23, 2021

    Amazon Prime Day: Is it worth it for Sellers?

    By Rael Cline on June 17, 2021

    5 Tips for Amazon FBA Aggregators in 2021

    By Rael Cline on June 11, 2021

    Turning Break-Even ACoS into a Competitive Advantage in 2021

    By Victor Malachard on June 2, 2021

    3 Ways to Increase Amazon Customer Lifetime Value

    By Rael Cline on May 26, 2021

    How To Expand Your Brand

    By Victor Malachard on May 12, 2021

    How to Conduct an Amazon PPC Audit

    By Rael Cline on May 5, 2021

    Amazon TACoS: A Total ACoS Strategy Guide

    By Rael Cline on March 24, 2021

    What We Learned at Sellercon 2021

    By Victor Malachard on March 17, 2021

    How to Use Amazon PPC to Drive Organic Results

    By Rael Cline on March 10, 2021

    How to Grow Market Presence with Amazon PPC

    By Victor Malachard on March 3, 2021

    How to Use Amazon PPC to Increase Profit Margin

    By Rael Cline on February 24, 2021

    How To Become an Amazon Ready Business in 2021

    By Victor Malachard on February 10, 2021

    6 Components of a Business Plan to Start Selling on Amazon

    By Rael Cline on January 21, 2021

    5 Pillars to a Complete Amazon PPC Strategy

    By Victor Malachard on January 14, 2021

    Effective Amazon Pricing Strategies for Sellers

    By Rael Cline on January 7, 2021

    Amazon DSP: How The Platform Will Change in 2021

    By Rael Cline on December 30, 2020

    The Rise of the Amazon FBA Aggregators

    By Victor Malachard on December 22, 2020

    Amazon DSP Video Ads: How Why Where When

    By Rael Cline on December 16, 2020

    Amazon DSP Targeting Options Explained

    By Victor Malachard on December 10, 2020

    Level up your Amazon business in 2021

    By Rael Cline on December 9, 2020

    Break-even RoAS calculator guide

    By Rael Cline on December 2, 2020

    4 Things Nozzle Has To Offer

    By Victor Malachard on November 26, 2020

    Announcement: Our latest fundraise round

    By Victor Malachard on November 25, 2020

    4 Ways Brexit Will Affect Sellers on Amazon

    By Victor Malachard on November 18, 2020

    RoAS vs ACoS: Does Amazon’s embrace of RoAS make ACoS obsolete?

    By Rael Cline on November 12, 2020

    How to Optimize Your Amazon Search Terms Backend?

    By Ihor Dubovetskyi from Profit Whales on November 6, 2020

    How To Get Ready For Amazon UK After Brexit

    By Rael Cline on November 4, 2020

    6 key Amazon metrics to help your skincare brand shine

    By Daniel Durling on November 3, 2020

    7 key Amazon metrics to give your tea brand a stir

    By Daniel Durling on November 3, 2020

    Can CLV calculation ever be accurate?

    By Rael Cline on October 22, 2020

    Black Friday Search Trends: Getting Ready For Q4 2020

    By Rael Cline on October 8, 2020

    What is Amazon DSP? How to get started and advanced strategies

    By Victor Malachard on October 1, 2020

    Campaign Structure on Amazon Advertising

    By Rael Cline on September 25, 2020

    Goal Setting with Amazon Advertising

    By Rael Cline on September 25, 2020

    Dayparting on Amazon Advertising

    By Rael Cline on September 25, 2020

    Amazon PPC Reporting: 5 Critical Metrics

    By Victor Malachard on September 24, 2020

    7 key Amazon metrics to give your coffee brand a boost

    By Daniel Durling on September 16, 2020

    4 Amazon Sponsored Brand Ads Strategy Tips

    By Rael Cline on September 16, 2020

    How to master Amazon Sponsored Product ads

    By Victor Malachard on September 9, 2020

    Prime Day Search Trends Update

    By Rael Cline on September 3, 2020

    6 Amazon PPC reports: and why you should be using them

    By Victor Malachard on August 27, 2020

    How to get ready for Prime Day 2020

    By Rael Cline on August 19, 2020

    How to calculate break-even ACoS: And why CLV should change your perspective

    By Victor Malachard on August 12, 2020

    Amazon Search Trends — July Update

    By Rael Cline on August 6, 2020

    7 steps to picking the right Amazon analytics tool

    By Rael Cline on July 28, 2020

    6 essential types of Amazon Seller tools

    By Victor Malachard on July 24, 2020

    Amazon’s war against fakes — is this an opportunity for respectable Sellers?

    By Rael Cline on July 15, 2020

    Amazon Search Trends (June Update) — International Comparisons

    By Rael Cline on July 6, 2020

    6 winning Amazon customer metrics

    By Daniel Durling on July 1, 2020

    Reverse ASIN searches: 3 things you may not have thought about

    By Victor Malachard on July 1, 2020

    5 Steps to Master Negative Keywords on Amazon

    By Victor Malachard on June 24, 2020

    Do you actually understand your competition on Amazon?

    By Victor Malachard on June 10, 2020

    How to use Amazon Brand Analytics in 2021

    By Rael Cline on June 3, 2020

    Amazon search behavior before and after lockdown ‘easing’

    By Rael Cline on May 28, 2020

    5 tips to improve your Amazon ROAS

    By Rael Cline on May 20, 2020

    How does Amazon Brand Registry work? And is it worthwhile for Sellers?

    By Victor Malachard on May 14, 2020

    How COVID-19 has impacted buying patterns on Amazon: Update April 2020

    By Rael Cline on May 11, 2020

    The top 5 things Amazon Sellers need to be thinking about right now

    By Victor Malachard on May 7, 2020

    FBA vs FBM: what's the right choice in 2021?

    By Rael Cline on April 30, 2020

    How social distancing has impacted Amazon buying patterns

    By Victor Malachard on April 28, 2020

    Does COVID-19 change Amazon PPC?

    By Victor Malachard on April 22, 2020

    How to improve your Amazon customer analytics in 2021

    By Victor Malachard on April 17, 2020

    Important Announcement: Nozzle concludes MediaGamma Asset sale to Beeswax

    By Victor Malachard on April 15, 2020

    6 steps to improve your Amazon sales rank in 2021

    By Rael Cline on April 15, 2020

    Should you run always-on campaigns on Amazon?

    By Victor Malachard on April 7, 2020

    6 Amazon Seller trends to watch in 2021

    By Rael Cline on April 2, 2020

    Amazon MWS crash course

    By Victor Malachard on March 30, 2020

    Advanced Amazon advertising strategies for 2021: 5 steps

    By Rael Cline on March 24, 2020

    Introducing Nozzle's Amazon PPC Audit Tool

    By Rael Cline on March 20, 2020

    Amazon’s shifting strategy towards data

    By Victor Malachard on March 19, 2020

    7 critical Amazon metrics for Sellers

    By Rael Cline on March 17, 2020

    Branded vs generic searches on Amazon

    By Victor Malachard on March 11, 2020

    How to reduce ACoS on Amazon in 2021

    By Rael Cline on March 5, 2020

    Should brands trust Amazon?

    By Victor Malachard on March 3, 2020

    Best Amazon Seller Tools for ad campaigns in 2021

    By Victor Malachard on February 25, 2020

    How to increase sales velocity on Amazon — 4 tips

    By Rael Cline on February 20, 2020

    6 ways to get more clicks on your Sponsored Display ads on Amazon

    By Victor Malachard on February 18, 2020

    Create an Amazon multi-product PPC strategy in 4 steps

    By Rael Cline on February 11, 2020

    Prioritizing products within your Amazon PPC campaign

    By Daniel Durling on February 6, 2020

    Amazon attribution explained for ad sales

    By Rael Cline on February 4, 2020

    5 steps to mastering PPC advertising on Amazon

    By Daniel Durling on January 28, 2020

    New Amazon Sponsored Display Ads: 2021 update

    By Rael Cline on January 21, 2020

    5 Steps to unlock your Amazon customer data in 2021

    By Daniel Durling on January 16, 2020

    Amazonification and the future of customer data

    By Daniel Durling on January 14, 2020

    4 reasons you need to improve your Amazon advertising strategy: and what to do about it

    By Daniel Durling on January 9, 2020

    Amazon Product Bundling Strategy Ready for 2021

    By Rael Cline on January 7, 2020

    Conquering the Amazon Buy Box in 2021

    By Victor Malachard on December 31, 2019

    Looming data scandals in big tech: Is Amazon the next Facebook?

    By Rael Cline on December 26, 2019

    Amazon marketing strategy tips for 2021

    By Victor Malachard on December 24, 2019

    What is Search Term Optimization?

    By Rael Cline on December 17, 2019

    What’s a good RoAS on Amazon?

    By Victor Malachard on December 3, 2019

    How to audit your Amazon PPC campaign

    By Rael Cline on November 28, 2019

    5 things you need to know about the Amazon antitrust probe

    By Victor Malachard on November 26, 2019

    Best Amazon PPC strategies for the holiday season

    By Rael Cline on November 19, 2019

    Customer Lifetime Value on Amazon

    By Victor Malachard on November 14, 2019

    An Amazon ACoS strategy guide for 2021

    By Rael Cline on November 12, 2019